Behind the Spot

The official blog of Winstanley Partners: advertising. interactive. creative.

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From the copywriter’s messy desk

Nov 7, 2006By Winstanley Partners

Yes, I had to work late. Yes, I got up two hours early. But there issomething so addictive about praise and actually enjoying writing sometimes.Rarely, unfortunately, in this business of bottom line movement. But havinga client so ready to acceptRead more…

Nov 7, 2006Winstanley Partners

My Brand DNA

Nov 3, 2006By Winstanley Partners

I try to read a business book every month. One of the books that made a lasting impression on me was “The Brand Called You” written by David McNally and Karl D. Speak. After I read that book I beganRead more…

Nov 3, 2006Winstanley Partners

What Would Winstanley Associates Smell Like?

Oct 31, 2006By Winstanley Partners

I don’t think I want to know, so we will not be exploring the Scent Technology for our own purposes (not yet anyway). It is a cool, kind of funky concept though. Check out the article from Advertising Age thatRead more…

Oct 31, 2006Winstanley Partners

Diving into the Blog world

Oct 27, 2006By Winstanley Partners

Welcome to the Winstanley Associates blog! After going back and forth and back and forth about starting a blog for the agency, we’ve decided to dive head first into the blogosphere, so here goes. We thought the most appropriate firstRead more…

Oct 27, 2006Winstanley Partners
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