My Brand DNA

I try to read a business book every month. One of the books that made a lasting impression on me was “The Brand Called You” written by David McNally and Karl D. Speak. After I read that book I began to question my purchasing choices, likes, dislikes but also started paying attention to what motivates me. One of the things that stood out was the joy I get out of finding hidden treasures for common products…one of them is this superb chocolate vendor I just discovered called Vosges Chocolates in NY. Check it out!


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