What Would Winstanley Associates Smell Like?

I don’t think I want to know, so we will not be exploring the Scent Technology for our own purposes (not yet anyway). It is a cool, kind of funky concept though. Check out the article from Advertising Age that discusses leading consumers by the nose and how major package-goods marketers including Mars, PepsiCo, Kraft and Procter & Gamble hope scents will help them get attention among fragmented audiences.