Kicking it up a notch with Reebok and Famous Footwear

Reebok recently came to WP for quick turnaround help approaching Famous Footwear buyers with an exclusive line of footwear for every day use.

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Aimed primarily at women with distinct style and value demands, our main assignment was to assist in overcoming a perception that “Reebok doesn’t get the Famous Footwear consumer.”

Our final delivery included consumer overview, story lines, name conventions, packaging, and graphics pulled together into a presentation that underscored some key product attributes, as well as the strengths of both Famous Footwear and Reebok.

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Naming conventions, for example, were explored with the versatility, value, and style of Reebok shoes at the forefront. Brand stories were created with the product’s ideal customer in mind: young, vibrant, professional women with active and diverse lifestyles. And from there, packaging, in-store displays, and other advertising elements were devised, to reflect a fashionable and aspirational tone.

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