Upload photo, company motto, some text here, text there, invite a few friends and fans. Boom, you’ve your brands’ facebook fan page, right? Wrong. Enter, Timeline. The new FB platform has absorbed the interest of marketers since its debut, charmingRead more…
I’m a woman. I’m also a person
“It’s a she thing, and it’s all in me.” Salt ‘N Pepa’s words of wisdom instill female pride. Statements like these resonate with me as a woman, and I would venture to guess I’m not the only one. In readingRead more…
PCWM: Tricks of the Social Media Trade
So it’s been a few weeks since I attended the fourth annual Pod Camp Western Mass. (PCWM). This increasingly popular “un-conference” provided me a plethora of information about social media, online networking, and all things related. Perhaps with an expandedRead more…
B2B Social Savvy: Five Points
The Twitter Fountain at PodCamp Western Mass. 2011 The climate seems clear: Having a presence on the major social media networks is a necessity in all industries, whether a business makes widgets or talks about said widgets’ feelings to makeRead more…
Success in Giving… Let Us Count the 12 Ways
>“It’s easy to make a buck. It’s a lot tougher to make a difference.” –Tom Brokaw We at Winstanley Partners, like our friends and neighbors around the world, face this challenge head-on. Our 12 Ways of Giving series, posted overRead more…
12 Ways of Giving, Day 12 — The World is Our Classroom
The 1994 USA to Belgium AFS group. Winstanley Partners’ Director of PR Jaclyn Stevenson (at age 15) sits first on the left. In a world that’s more connected every day, travel still serves as one of the most inspirational, educational, andRead more…
12 Ways of Giving, Day 11 — Through a Child’s Eyes
A child’s diagnosis of autism can be devastating for a family in many ways. Winstanley Partners Project Manager Carrol Patin has seen the high level of stress experienced by friends who are parents of autistic children. “I saw how difficultRead more…
12 Ways of Giving, Day 10 –- All the World’s a Stage
When not leading the art department at WP, Vice President and Creative Director Ralph Frisina dedicates his time to helping develop the region’s cultural scene —namely, through his work with the Berkshire Theatre Group. The Colonial Theatre, constructed inRead more…
12 Ways of Giving, Day 9 — Do You Hear What I Hear?
Crowds fill The Underground Cafe in Feeding Hills, Mass. every Friday night to hear new musicians test their skills. Now, WP COO Ron Thompson can be seen hauling an amp or slinging coffee to patrons as one of The Underground’sRead more…
12 Ways of Giving, Day 8 — Get Fired Up about Volunteerism
Holly Terry (second from right, kneeling) helps Santa out at the Lenox Fire Department. Established in 1909 following a fire on Easter Sunday that destroyed a large part of downtown Lenox, the LFD has a long-standing tradition of providing all-encompassingRead more…