With the sophistication to represent the global presence and the flexibility to be culturally adaptable, our update of the Dechert LLP Global Brand Standards strikes the right balance of design and function.
Including a redesigned brand guide, iconography, presentation materials, and a complete identity suite, our first challenge was comprehensiveness, to assure Dechert’s visual presence is recognizable around the world.
Our second challenge was speed to market; the industry of law is an inherently fast-moving sector of the economy, and therefore a thought-leader when it comes to communication. By defining our approach, fine-tuning the message, and spreading it across multiple platforms — not to mention continents — this global redesign is now traveling through 27 offices worldwide, where more than 40 languages are spoken, visual communications is a key touchstone for the brand.