Dear Drawsomething

Upon knowledge of DrawSomething’s recent victory over Angry Birds as the World’s #1 downloaded app, I wrote them a letter:
Dear DrawSomething,
Congratulations on your recent victory over Angry Birds.  How does it feel now that you’re the number one app?  I am very proud to say that I am a loyal player, but I’m not nearly as proud to admit that I am addicted to you.
Just one question though: why are you so addicting? 
I never would have thought that I would enjoy drawing pathetic stick figures over and over, or that I would actually become skilled at drawing said stick figures.  Perhaps there is room for that on my resume.
But seriously though, why are you addicting?  And it’s not just you – all of your cousins are addicting, too.  Is it because you offer a nice break from reality?  Is it because I can exercise the right side of my brain?  Maybe it’s because I like all of the pretty colors.  Either way, I hate you for it.  But I still love you.
I read an articlein the New York Times that said playing games (like you) is healthy and productive.  Yea right.  I can’t put down my phone, I squint at the screen so much I need glasses, and my productivity is down.  It also says that games aren’t a way to escape reality; rather, they engage it.  I like over rationalizations, too.
One thing that I am surprised about is that I actually get a daily dose of pop culture when I play you.  Skrillex?  I wasn’t aware that was a DJ, much less a word.  I also enjoy seeing my friends’ renditions of Jersey Shore cast members scribbled in primary colors.
But as much as I love you and want to support you, I am way too cheap to pay $.99 to get around your pointless ads.  Instead I spend those extra three seconds thinking of how many more points I need to purchase the Easter color palette I so desperately want. 
I also readthat people love you so much they were thinking about making you into a game show.  I vote yes. I would also like to be a contestant.  It’s great that you are so successful that other people want to use your fame to make money—you’re a bona fide celebrity!
Keep up the good work DrawSomething.  Who knew a pointless little game like you would scribble its way into my heart.
With love,
Erin

Erin (right) is a Junior Copywriter at Winstanley Partners. 

She still listens to the Backstreet Boys.  Don’t judge.