Downtown Pittsfield serves a backdrop for LENCO’s new BearCat SUV, used worldwide for diplomatic protection

Downtown Pittsfield, Mass. played host to an imposing military and police vehicle recently – but all in the names of art and advertising.

LENCO Armored Vehicles, a designer and manufacturer of armored vehicles for law enforcement and military use based in Pittsfield, recently worked with Winstanley Partners to capture imagery of a new variant of the popular BearCat APC (armored personnel carrier), the BearCat SUV. Used by military and law enforcement worldwide, the new model was designed to meet a need for a more inconspicuous armored vehicle, particularly for use during VIP and diplomatic protection operations.

While the vehicle is being used by agencies around the globe, the perfect venue for a photo shoot was found not far from LENCO’s home base in the Berkshires of Massachusetts, at Pittsfield’s City Hall in the heart of the county. Collaborating with photographer Mark McCarty, based in Troy, N.Y., Ralph Frisina, vice president and creative director of Winstanley Partners said the concept of the photo shoot was to capture images that could have been taken anywhere in the world and had an austere, upscale feel to them.

“The shoot was staged in the evening to take advantage of dramatic lighting in and around City Hall, and backlighting was used to highlight the vehicle,” said Frisina. “Using the Berkshires as a backdrop to represent a location that could be anywhere is something we’ve done several times. It’s a part of the world that lends itself to that kind of work, with both rural areas and cities, mountains and bodies of water.”

As the BearCat SUV has captured interest in military and law enforcement communities, so have the images taken in Berkshire County; just recently, one of the photos was featured on the cover of Law Enforcement Product News magazine and on Officer.com, both Cygnus Publishing outlets with a combined readership of more than 850,000 monthly.

About LENCO
Lenco Armored Vehicles is the leading designer and manufacturer of armored police vehicles for Law Enforcement Agencies and State Police and Sheriff’s Department SWAT teams. Lenco also manufactures armored military vehicles for International Police Forces, the US Army, US Navy, US Air Force and US Marines, as well as high-profile government agencies. For more information, visit lencoarmor.com