The Primetime Emmys mark the start of awards season and draw millions of viewers each year to honor television’s best. But did you know that advertising has its own category? It’s easy to miss as it’s often overshadowed by comedies, dramas, actors, and networks. And Game of Thrones.
So, we took a deep dive on this year’s nominees, in-house. View the spots, read our thoughts, and leave a few of your own in the comments.
Honda: Paper
“How much paper did they use, and how long did it take to get this organized??”~ Holly
Ad Council: Love Has No Labels (The Emmy-winning spot)
“This shows the possibilities open to the creative community to be advocates, and to use design for good.” ~ Eden
Gatorade: Dear Peyton
“My favorite part about this commercial was that Peyton had no idea that it was being made or how any of these actual recipients of his letters felt. Of course the #dearpeyton hash tag was the public’s chance to chime in with their words of thanks and recognition, which helped this campaign reach further.” ~ Tori
Google: The Year in Search 2015
“Whether it’s researching why there’s a Cuban embargo or learning how to whip and nae-nae, this ad proves that, in the words of Maya Angelou: ‘We are more alike, my friends, than we are unalike.’ ” ~ Jac
Snickers: Marilyn
“Willem Defoe in a dress and a cameo by Eugene Levy? This spot had nomination written all over it before the wrapper came off the candy bar.” ~ Brandon