The Thinker
One of the things my clients often complain about is not only finding the time to create new content, but more importantly, finding something to write about.
The thing is, YOU are the expert in your business. You know everything there is to know about your products, your services and your market. And if you don’t believe me, consider this: you know more than your clients know and that, my friend, qualifies you as an expert in their eyes.
So as an expert, you have plenty to write about. I suggest finding a little quiet time and start with the basics and create a master list about what you know you know, deep down. I find that creating a list of at least 25 topics will get you through half the year at one article a week.
Here’s a list of 20 questions or ideas to get you started creating content today:
1. Where does your passion lie?
2. Why did you decide to do what you do or to become the person you are?
3. What search terms do people use to find you?
4. What questions to people ask you when they hear what you do?
5. What can you teach others HOW to do in a step-by-step tutorial?
6. What does your ideal client NEED to know about your topic of expertise?
7. What challenges do you (and/or your clients) face on a regular basis?
8. What does the general public need to know about your services or your products?
9. Who inspires you and why?
10. What’s a current or typical problem that your industry or market might be facing right now?
11. Who can you interview as an expert (or an influencer) in your industry or market?
12. What Top 3, Top 5 or Top 10 tips can you share with your readers?
13. What mistake have you made in your business and what have you learned from it?
14. What is a day in your business like?
15. Who would you like to meet and why? And while you’re at it, why not ask if you can interview them?
16. What are you favorite books or must-read books for your market or niche?
17. Find a motivational or educational video or quote and share it with your audience.
18. Find a great free resource or compile a list of free resources that you think your target audience would benefit from.
19. Compile a Facebook or Twitter list of influencers and experts to share with your target market (Billboard Magazine just did this and name my husband one of the 140 “best music biz characters” on Twitter!!)
20. How does a current event (or gossip, or a big movie, or a best selling book) relate to your business (you’ll find quite a few “What I Learned From Charlie Sheen” or “How My Business is Like/Not Like Charlie Sheen” kind of articles out there these days).
21. What makes your business, your services or even YOU special or different than others?
Katy Tafoya is teacher and a coach who finds joy in helping women claim their passion and expertise. She guides solopreneurs to make their lives and their businesses juicier, more fulfilling and more successful. She also leads the Val Gal quarterly networking dinners which are always open to the public and in the greater San Fernando Valley. If you’re ready to identify, claim and leverage your expertise and live your passion you can sign up for a a F.R.E.E. subscription to her weekly ezine at SuccessForSolpreneurs.com. WANT TO SEE MORE ARTICLES LIKE THIS ONE? See Katy’s blog at SuccessforSolopreneurs.com/blog