Creatives here at Winstanley teamed with Spalding to come up with the concept and produce the latest Spalding commercial, which was shot at LP Field in Nashville, home of the Tennessee Titans.

The 30 second commercial began airing this week. It features two professional athletes introducing the new Spalding NEVER FLAT football.

Check out the behind the scenes action.

Some behind the scenes tidbits:

The opening shot was the last shot taken during the shoot – it took place at 4am.

The case that holds the prestigious NEVER FLAT football was handmade in the UK with the Spalding and NEVERFLAT logos etched in by hand especially for this commercial.

Trick photography: during the final shot where it appears that the lights are coming on to show off the new NEVER FLAT football, the scene is actually played in reverse. Because it’s nearly impossible to nail the timing of the stadium lights coming on, the scene was shot with the lights turning off and then played in reverse.