SOCIAL MEDIA
As social media is changing how the public digests information, it changes many of the functions of PR as well. However, the mission remains the same – to create awareness and work with the media in all its forms to generate buzz and positive, objective press about a client.
Discussions about new media can range from how social networking and sharing portals can advance a company's confidence level among consumers to what the heck a 'Tweep' is. But in truth, social media is a term that refers primarily to sharing information among our peers, and as such it's no surprise that PR professionals have been some of the first to adopt it as an effective publicity tool. Whether it's blogging, sharing photos or videos, or passing on news and tidbits via Facebook, Twitter, LinkedIn, or any other social networking site, social media complements traditional PR and helps us monitor public perception of the message.
We like this stuff, and we love to talk about it. Even if your company needs to start at square one with a 'Social Media 101,' we've got you covered.
As social media is changing how the public digests information, it changes many of the functions of PR as well. However, the mission remains the same – to create awareness and work with the media in all its forms to generate buzz and positive, objective press about a client.
Discussions about new media can range from how social networking and sharing portals can advance a company's confidence level among consumers to what the heck a 'Tweep' is. But in truth, social media is a term that refers primarily to sharing information among our peers, and as such it's no surprise that PR professionals have been some of the first to adopt it as an effective publicity tool. Whether it's blogging, sharing photos or videos, or passing on news and tidbits via Facebook, Twitter, LinkedIn, or any other social networking site, social media complements traditional PR and helps us monitor public perception of the message.
We like this stuff, and we love to talk about it. Even if your company needs to start at square one with a 'Social Media 101,' we've got you covered.
