INTEGRATED PR SUPPORT
As new media continues to flourish, its effect on marketing and public relations is clear: campaigns are becoming more holistic every day. To best leverage the evolution of communication, integrated campaigns typically pair online tactics such as e-marketing, search engine optimization (SEO), email blasts, banner ads, blogging and micro-blogging with offline tactics, ranging from 3D packaging design to direct mail pieces to outreach via traditional public relations.
As new media continues to flourish, its effect on marketing and public relations is clear: campaigns are becoming more holistic every day. To best leverage the evolution of communication, integrated campaigns typically pair online tactics such as e-marketing, search engine optimization (SEO), email blasts, banner ads, blogging and micro-blogging with offline tactics, ranging from 3D packaging design to direct mail pieces to outreach via traditional public relations.
