Like it or not, traditional media is fragmenting and 'free press' is more important than ever. PR can be tailored to work well within traditional, nontraditional, and burgeoning outlets, and also pairs well with newer publicity tactics such as social media, search engine optimization (SEO), blogging, podcasting, and other tools.
Further, because PR places exposure in credible third-party outlets, it offers an added legitimacy that advertising does not have, adding context and information to larger marketing campaigns.
The essential functions of PR include research, planning, communications, dialogue, and evaluation. These broad-brushed categories can be broken down even further to any number of tasks, including writing press releases, identifying appropriate outlets for potential publication of news, developing relationships with the media, managing language and streamlining the look and tone of all press materials, planning events and press conferences, creating a strong, relevant online presence, and recording results and returns.
In short, it's all about managing the message. And that's what we do best.
Further, because PR places exposure in credible third-party outlets, it offers an added legitimacy that advertising does not have, adding context and information to larger marketing campaigns.
The essential functions of PR include research, planning, communications, dialogue, and evaluation. These broad-brushed categories can be broken down even further to any number of tasks, including writing press releases, identifying appropriate outlets for potential publication of news, developing relationships with the media, managing language and streamlining the look and tone of all press materials, planning events and press conferences, creating a strong, relevant online presence, and recording results and returns.
In short, it's all about managing the message. And that's what we do best.
