Winstanley Associates Teams With Southworth to Launch PaperRocks!™ Brand - Innovative School Notebooks & Paper
(LENOX, Mass. - August 14, 2008) Southworth Company announces the launch of a new brand of notebooks and paper products called PaperRocks!™ with innovative features to help improve student performance.
The brand is being launched with a national online advertising campaign created by Winstanley Associates on teen-focused web pages of Facebook, Yahoo and Sparknotes.com. All of the advertising links to www.paper-rocks.com and runs throughout the 2008 back-to-school season.
The company, manufacturer of Southworth® brand paper products, America's largest line of premium business paper, now extends its presence in the school supplies market beyond its traditional offering of Southworth Thesis Paper and Resume Paper. The new PaperRocks! Products are being launched nationally at OfficeMax, Fred Meyer, Costco & select Office Depot locations.
PaperRocks! Flip collection offers notebooks with two different types of paper in one notebook that students can switch between just by flipping the book over. PaperRocks! Grid collection multi-subject notebooks and composition notebooks also offer uniquely designed paper with title and date coding, plus tech-inspired metallic covers in four-color options.
Nathan Winstanley founded Winstanley Associates in 1986, convinced that an agency built on in-depth market knowledge and strong creative work would flourish. He founded Lenox Softworks (LSW) in 1994 to extend the agency's advertising and marketing experience beyond traditional media into electronic delivery.
Both companies worked together to produce the Southworth launch campaign. Together, they provide integrated marketing communications services - including design, advertising, product design, strategic planning, event planning, public relations, website design and construction, and software creation.
Both Winstanley Associates and Lenox Softworks are located in the historic 1790 Elijah Northrup House, 114 Main Street in Lenox, Massachusetts. For more information on Winstanley Associates and Lenox Softworks, visit www.winstanley.com or www.lsw.com or call 413-637-9887.
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